Uncle Drew

This is one of the great examples of a brand using social media to extend their relationship with the audience.  Uncle Drew tells a great story, it’s fun, and in the end you love Pepsi for sharing this refreshing bit of fun.

 

How do you feel about this braille Wimpy burger?

Via AdvertisingAge:

What’s inside this burger? Feel it and find out.

To highlight the fact that it offers menus in braille, agency Metropolitan Republic in Johannesburg came up with a brilliant idea for hamburger restaurant Wimpy. It created 15 “braille burgers,” using sesame seeds to spell out what was inside (for example, “100% Pure Beef Burger Made for You.”)

The agency then delivered the braille burgers to 15 people in three of South Africa’s biggest institutions for the visually impaired, filming their reactions to create a viral spot.

Wimpy claims it reached 800,000 visually impaired people via social media with this effort.

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How do you (pardon the expression) feel about this, um, audience segmentation?  Is it pandering for brand loyalty within a community?  Is is good target marketing?  Is it exploitative?  Is it funny? Or just an agency’s goofball shtik to generate press about themselves?

Interesting use of sesame seeds, I say, nice to make those functional.

Brand Camp: Corporate Twitter

An oldie but a prescient goodie!  Can you believe this is three years old?!  And still just as relevant.

Is your media more social than your life?

Academics need publicists

If a professor fell in a forest — er, uh, wrote a book — and nobody knew, would it count toward tenure?  Or a raise?

Would your program get as much funding?  Would as many students register for your courses?  Would other professors adopt the text for their curriculum? Would you get a better contract for your next book?  So, how’s this scholarly modesty working for ya so far?

It’s not enough to publish, you need to promote your reputation and sell the book, too.

Is Angelina Jolie boring you?

The nice thing about being a celebrity is that when you bore people, they think it’s their fault.

Henry Kissinger, on fame.