Uncle Drew

This is one of the great examples of a brand using social media to extend their relationship with the audience.  Uncle Drew tells a great story, it’s fun, and in the end you love Pepsi for sharing this refreshing bit of fun.

 

Academics need publicists

If a professor fell in a forest — er, uh, wrote a book — and nobody knew, would it count toward tenure?  Or a raise?

Would your program get as much funding?  Would as many students register for your courses?  Would other professors adopt the text for their curriculum? Would you get a better contract for your next book?  So, how’s this scholarly modesty working for ya so far?

It’s not enough to publish, you need to promote your reputation and sell the book, too.